Developer benchmark · July 2026

MAG off-plan projects: AED 2,746/sqft

MAG has 11 off-plan projects in our July 2026 dataset across 11 communities (most in Mohammed Bin Rashid City, Al Jaddaf, Meydan).

Across 278 priced unit records the median asking price is AED 2,746 per sqft (36% above the Dubai-wide off-plan median), with the middle half between AED 1,694 and AED 3,397.

The median unit is AED 1.78M for 935 sqft.

MAG payment plans typically ask 10% on booking and 40% before handover; 32% include post-handover instalments.

Its heaviest handover year is 2026 with 8 projects due.

#40 of 391 developers by projects#24 of 208 by AED/sqft11 projects278 priced unitsDubai 25

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Median AED/sqft

2,746

p25 1,694 to p75 3,397

Median asking price

AED 1.78M

for a median 935 sqft unit, in the AED 1M to 2M band

Paid before handover

40%

median of 19 payment plans

Communities

Mohammed Bin Rashid City, Al Jaddaf

5 of 6 measures have the evidence to publish

Scorecard

11 off-plan, 14 on record as delivered

Completions on record

2023 to 2026, 4 handover years

Live off-plan

8 communities, 278 priced units

Price against neighbours

not measured

needs 5 comparable projects

Payment plan discount

4.49%

median of 5 priced schedules, market 5.26%

Measure	This developer	Base	What it says, and does not
Completions on record	14	11 off-plan	Buildings the corpus records as handed over, 2023 to 2026, 10 of them since 2024. It is a count of completions, not a punctuality record: see the note below.
Past its stated handover	2 of 11	18% vs 6% market	Off-plan projects whose own published handover date has passed while the source still records them as under construction. One observation cannot separate a delayed building from a listing nobody refreshed, so this is a flag to check, not a finding.
Payment plan discount	4.49%	5 schedules	How much less the unit costs in today’s money than its headline, once the published schedule is discounted. Market median 5.26%. Terms, not price: the full ranking.
Community footprint	8 communities	11 located projects	A spread book: 27% of it sits in Mohammed Bin Rashid City. Concentration is a fact about exposure, in either direction, not a verdict.
Listing completeness	78%	11 off-plan	Share of five listing facts published across its own projects: price 82%, handover date 100%, unit inventory 64%, payment plan 64%, coordinates 82%. Market 86%. This scores disclosure, not the buildings.

Not measured here: price against neighbours. Each of those needs a base this developer does not reach in the corpus, and a thin number is worse than none.

The scorecard does not measure whether MAG hands over on time. Every project in this corpus carries one handover date, the date its listing stated when we read it. There is no separately recorded original announced date and no earlier reading of the same project to compare against, so no on-time rate can be computed, and we publish none rather than a proxy. The completions column is also bounded by what the corpus can see: 1,034 of the 1,087 delivered buildings on record handed over in 2020 or later (96%), and the corpus only sees projects that were listed on the portals we read, so an absent completion is an absence of evidence rather than evidence of absence. Full definitions, queries and limitations: methodology.

Distribution of asking price per sqft

Where the prices sit

278 units, 2nd to 98th percentile

Min

1,356

p25

1,694

Median

2,746

Mean

2,668

p75

3,397

Max

4,386

278 of the 278 records are individual units with a listed price and size; the rest are unit-type starting prices. See methodology.

Price, size and AED/sqft

By bedroom count

Type	Units	Median AED/sqft	p25 to p75	Median price	Median size	Entry (p25 price)
Studio	75	2,658	2,522 to 2,782	AED 1,659,800	636 sqft	AED 1,568,902
1 BR	168	2,835	1,680 to 3,404	AED 2,676,948	965 sqft	AED 1,567,500
2 BR	32	4,008	2,488 to 4,082	AED 7,257,500	1,805 sqft	AED 4,244,440
4 BR	3	4,006	3,984 to 4,196	AED 20,167,000	5,034 sqft	AED 20,060,500

From 19 published plans

Payment plan norms

Median MAG structure

30%

50%

Dubai-wide median structure

20%

40%

30%

On bookingDuring constructionOn handoverPost-handover

Medians are computed stage by stage, so bars may not sum to exactly 100. Plans with a stated total outside 90 to 110% are excluded.

On booking

10%

range 10% to 20%

Before handover

40%

range 35% to 50%

Post-handover plans

32%

median 40% after keys

50% or less pre-handover

89%

share of plans

Scheduled handovers by quarter

Delivery pipeline

Q1 '25

Q1 '26

Q2 '26

Q3 '26

Q4 '26

Q2 '27

Q4 '27

Q1 '28

Q3 '28

Q4 '28

By year: 2023 (4), 2024 (6), 2025 (1), 2026 (8), 2027 (3), 2028 (3). Construction status: completed 13, under construction 9, not stated 3.

11 communities

Where MAG builds

Mohammed Bin Rashid City 7 Al Jaddaf 3 Meydan 3 Jumeirah Lake Towers 3 Dubai Science Park 2 Business Bay 2 Dubailand 1Al Quoz 2 1Dubai Sports City 1 DIFC 1

11 tracked

Every MAG off-plan project

Open in the index

Project	Community	Type	From	Median AED/sqft	Pre-handover	Handover	Status
Mag Keturah Reserve	Mohammed Bin Rashid City	Apartment, Penthouse, Townhouse, Villa	AED 3.87M	3,418	40%	Q1 2028	On sale
MBL Signature	Jumeirah Lake Towers	Apartment	AED 1.17M	2,727	40%	Q4 2026	On sale
Mag 777	Dubai Sports City	Apartment	AED 790K	1,669	30%	Q3 2026	On sale
Eiwan Heights	Meydan	Apartment	n/a	n/a	n/a	Q4 2028	Booking Started
Keturah Resort	Al Jaddaf	Apartment	AED 6.70M	n/a	50%	Q1 2026	Booking Started
Keturah Ritz Carlton	Al Jaddaf		n/a	n/a	30%	Q4 2027	Sold out
Keturah Tower	Business Bay	Apartment	AED 3.79M	n/a	40%	Q4 2024	Sold out
MAG 22	Meydan	Townhouse	AED 4.26M	n/a	50%	Q4 2024	Sold out
MAG 330	Dubailand		AED 665K	n/a	30%	Q2 2026	Sold out
MAG City Meydan	Mohammed Bin Rashid City	Apartment	AED 751K	n/a	60%	Q4 2023	Sold out
MAG City Townhouses	Mohammed Bin Rashid City	Townhouse	AED 3.15M	n/a	50%	Q4 2023	Sold out
MAG D11	Meydan	Apartment	AED 1.35M	n/a	50%	Q3 2028	Booking Started
MAG Eye Townhouses	Mohammed Bin Rashid City		AED 1.10M	n/a	n/a	Q4 2026	Not stated
MAG Kingdom	Jumeirah Lake Towers	Apartment	AED 1.20M	n/a	50%	Q2 2026	On sale
MAG Park	Mohammed Bin Rashid City		AED 8.69M	n/a	n/a	Q2 2027	Not stated
MBL Royal	Jumeirah Lake Towers	Apartment	AED 1.51M	n/a	40%	Q1 2025	Sold out
Mag City Parks	Mohammed Bin Rashid City	Townhouse	AED 3.90M	n/a	40%	Q4 2024	Sold out
Mag City Residential	Al Quoz 2		n/a	n/a	n/a	Q4 2023	Sold out
Mag Eye	Mohammed Bin Rashid City	Townhouse	AED 2.27M	n/a	40%	Q3 2024	Sold out
Marriott	Dubai Science Park		n/a	n/a	30%	Q4 2023	Sold out
Marriott Executive Apartments At Al Barsha South	Dubai Science Park	Apartment, Penthouse, Townhouse	AED 1.80M	n/a	30%	Q1 2024	On sale
The Ritz Carlton Residence Difc By MAG	DIFC	Villa	AED 4.40M	n/a	60%	Q1 2026	On sale
The Ritz-Carlton Residence	Al Jaddaf		AED 11.0M	n/a	n/a	Q1 2026	Not stated
Tori by IGO	Al Furjan	Villa	AED 21.5M	n/a	n/a	Q2 2027	Booking Started
West 5 Tower	Business Bay	Apartment	AED 1.95M	n/a	50%	Q4 2024	Booking Started

Project facts (name, community, starting price, handover, payment plan) are as published by the developer. Median AED/sqft is our computation over that project's priced units.

Compare on AED/sqft

Developers at a similar price point

Developer	Projects	Priced units	Median AED/sqft	vs MAG	Pre-handover
Palma	7	179	2,751	+0%	60%
MGS	3	191	2,758	+0%	60%
Major	4	158	2,718	-1%	60%
Sobha Realty	97	6,022	2,775	+1%	60%
Metrical	4	67	2,696	-2%	70%
Casa Vista	1	64	2,799	+2%	50%

FAQ

Questions this data answers

What is MAG's average off-plan price per sqft?+

Across 278 priced units in 18 MAG projects (July 2026), the median asking price is AED 2,746 per sqft, with the middle half between AED 1,694 and AED 3,397.

Where is MAG building off-plan?+

MAG has projects in 11 communities. The largest concentrations are Mohammed Bin Rashid City (7), Al Jaddaf (3), Meydan (3), Jumeirah Lake Towers (3), Dubai Science Park (2).

What payment plan does MAG usually offer?+

Across 19 published MAG payment plans the median structure is 10% on booking, 30% during construction and 50% on handover, so 40% before keys. 32% of plans include post-handover instalments.

When are MAG's off-plan projects handing over?+

Scheduled handovers by year: 2023: 4, 2024: 6, 2025: 1, 2026: 8, 2027: 3, 2028: 3. Dates are as published by the developer and can move.

How much does a MAG off-plan unit cost?+

Studio: median AED 1,659,800 for 636 sqft; 1 BR: median AED 2,676,948 for 965 sqft; 2 BR: median AED 7,257,500 for 1,805 sqft; 4 BR: median AED 20,167,000 for 5,034 sqft.

The notes behind the numbers on this page