Taraf off-plan projects: AED 1,468/sqft
Taraf has 14 off-plan projects in our July 2026 dataset across 8 communities (most in Masdar City, Jumeirah Village Circle, Palm Jumeirah).
Across 63 priced unit records the median asking price is AED 1,468 per sqft (27% below the Dubai-wide off-plan median), with the middle half between AED 1,269 and AED 2,118.
The median unit is AED 2.56M for 2,007 sqft.
Taraf payment plans typically ask 10% on booking and 50% before handover.
Its heaviest handover year is 2028 with 5 projects due.
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Developer portalScorecard
| Measure | This developer | Base | What it says, and does not |
|---|---|---|---|
| Completions on record | 2 | 14 off-plan | 2 on record, below the 3 needed to describe a span or a cadence. |
| Past its stated handover | 0 of 14 | 0% vs 6% market | Off-plan projects whose own published handover date has passed while the source still records them as under construction. One observation cannot separate a delayed building from a listing nobody refreshed, so this is a flag to check, not a finding. |
| Price against neighbours | 0.87x | 10 projects | Each project’s median rate per sqft over the median of the other builders in the same community, then the median of those. The developer’s own projects are excluded from the benchmark. Middle half 0.80x to 0.96x. |
| Payment plan discount | 5.04% | 13 schedules | How much less the unit costs in today’s money than its headline, once the published schedule is discounted. Market median 5.26%. Terms, not price: the full ranking. |
| Community footprint | 7 communities | 14 located projects | A spread book: 36% of it sits in Masdar City. Concentration is a fact about exposure, in either direction, not a verdict. |
| Listing completeness | 91% | 14 off-plan | Share of five listing facts published across its own projects: price 86%, handover date 100%, unit inventory 79%, payment plan 93%, coordinates 100%. Market 86%. This scores disclosure, not the buildings. |
Not measured here: delivery span and cadence. Each of those needs a base this developer does not reach in the corpus, and a thin number is worse than none.
The scorecard does not measure whether Taraf hands over on time. Every project in this corpus carries one handover date, the date its listing stated when we read it. There is no separately recorded original announced date and no earlier reading of the same project to compare against, so no on-time rate can be computed, and we publish none rather than a proxy. The completions column is also bounded by what the corpus can see: 1,034 of the 1,087 delivered buildings on record handed over in 2020 or later (96%), and the corpus only sees projects that were listed on the portals we read, so an absent completion is an absence of evidence rather than evidence of absence. Full definitions, queries and limitations: methodology.
Where the prices sit
20 of the 63 records are individual units with a listed price and size; the rest are unit-type starting prices. See methodology.
By bedroom count
| Type | Units | Median AED/sqft | p25 to p75 | Median price | Median size | Entry (p25 price) |
|---|---|---|---|---|---|---|
| 1 BR | 11 | 1,337 | 1,082 to 1,569 | AED 1,060,018 | 949 sqft | AED 1,060,018 |
| 2 BR | 14 | 1,119 | 1,022 to 1,418 | AED 1,483,402 | 1,345 sqft | AED 1,483,402 |
| 3 BR | 9 | 1,402 | 1,330 to 1,509 | AED 2,345,231 | 1,763 sqft | AED 2,345,231 |
| 4 BR | 6 | 1,297 | 1,285 to 1,425 | AED 4,500,000 | 3,469 sqft | AED 4,470,000 |
| 6+ BR | 21 | 2,225 | 1,805 to 2,372 | AED 19,164,000 | 8,078 sqft | AED 14,500,000 |
By property type (median AED/sqft): Apartment 1,334 (36), Villa 2,182 (23), Townhouse 1,539 (4).
Payment plan norms
Medians are computed stage by stage, so bars may not sum to exactly 100. Plans with a stated total outside 90 to 110% are excluded.
Delivery pipeline
Taraf by address
A community earns a page here at 25 or more priced records across two or more Taraf projects. Each one holds the builder still and compares it with everyone else selling at the same address.
Where Taraf builds
Every Taraf off-plan project
| Project | Community | Type | From | Median AED/sqft | Pre-handover | Handover | Status |
|---|---|---|---|---|---|---|---|
| Terrazzo Residences | Jumeirah Village Circle | Apartment | AED 1.06M | 1,108 | 50% | Q4 2026 | Sold out |
| Solea by Taraf | Saadiyat Island | Apartment | AED 1.75M | 1,787 | 40% | Q1 2028 | Sold out |
| Terra Golf Collection | Jumeirah Golf Estates | Townhouse, Villa | AED 7.20M | 1,676 | 60% | Q4 2026 | Sold out |
| Cello | Jumeirah Village Circle | Apartment, Penthouse | AED 1.14M | 1,510 | 25% | Q1 2027 | On sale |
| Taraf Karl Lagerfeld Villas | Al Barari | AED 25.6M | 2,240 | 25% | Q2 2027 | On sale | |
| Terra Golf Collection Phase 2 By Taraf Properties | Jumeirah Golf Estates | Townhouse, Villa | AED 19.2M | 2,490 | 25% | Q4 2027 | On sale |
| Fay Gardens at Fay Hills | Masdar City | Villa | AED 4.50M | 1,281 | 50% | Q2 2028 | On sale |
| Fay Valley | Masdar City | Townhouse, Villa | AED 6.55M | 1,436 | 40% | Q2 2030 | On sale |
| Fay Hills | Masdar City | Villa | AED 4.50M | 1,297 | 50% | Q2 2028 | On sale |
| Fay Hills Phase 2 | Masdar City | Townhouse, Villa | AED 6.50M | 1,430 | 40% | Q4 2028 | On sale |
| Fay Gardens | Masdar City | n/a | n/a | 50% | Q1 2029 | Sold out | |
| Luce | Palm Jumeirah | AED 7.00M | n/a | 60% | Q3 2026 | Sold out | |
| Luce Palm Jumeirah | Palm Jumeirah | Apartment | AED 6.99M | n/a | 60% | Q4 2025 | Sold out |
| Taraf 2 Residence | Jumeirah Village Triangle | Apartment | AED 890K | n/a | n/a | Q1 2023 | Sold out |
| Taraf 3 Residence | Jumeirah Village Circle | Apartment | n/a | n/a | n/a | Q1 2028 | Booking Started |
| W Residences by Taraf | Al Maryah Island | AED 2.20M | n/a | 30% | Q4 2027 | Sold out |
Project facts (name, community, starting price, handover, payment plan) are as published by the developer. Median AED/sqft is our computation over that project's priced units.
Developers at a similar price point
Questions this data answers
What is Taraf's average off-plan price per sqft?+
Across 63 priced units in 13 Taraf projects (July 2026), the median asking price is AED 1,468 per sqft, with the middle half between AED 1,269 and AED 2,118.
Where is Taraf building off-plan?+
Taraf has projects in 8 communities. The largest concentrations are Masdar City (5), Jumeirah Village Circle (3), Palm Jumeirah (2), Jumeirah Golf Estates (2), Al Barari (1).
What payment plan does Taraf usually offer?+
Across 17 published Taraf payment plans the median structure is 10% on booking, 40% during construction and 50% on handover, so 50% before keys. 0% of plans include post-handover instalments.
When are Taraf's off-plan projects handing over?+
Scheduled handovers by year: 2023: 1, 2025: 1, 2026: 3, 2027: 4, 2028: 5, 2029: 1, 2030: 1. Dates are as published by the developer and can move.
How much does a Taraf off-plan unit cost?+
1 BR: median AED 1,060,018 for 949 sqft; 2 BR: median AED 1,483,402 for 1,345 sqft; 3 BR: median AED 2,345,231 for 1,763 sqft; 4 BR: median AED 4,500,000 for 3,469 sqft; 6+ BR: median AED 19,164,000 for 8,078 sqft.
Read next
The full report: every community, every developer, ranked.
Taraf in context: price per sqft by community and developer, payment plan structures ranked by cash due before handover, the 2026 to 2029 delivery pipeline, and the CSV behind every table. PDF plus data, delivered instantly.
Source: OffplanIndex derived analytics, built 2026-09-02 from developer-published project facts and unit inventories aggregated from public portals (latest observation 2026-07-30). All statistics are computed by OffplanIndex; no third-party database is reproduced. See the methodology and data policy. Not investment advice.