Developer benchmark · July 2026

Reef Luxury off-plan projects: AED 1,742/sqft

Reef Luxury has 9 off-plan projects in our July 2026 dataset across 5 communities (most in Dubai Land Residence Complex, Dubai Islands, Dubai Production City).

Across 109 priced unit records the median asking price is AED 1,742 per sqft (14% below the Dubai-wide off-plan median), with the middle half between AED 1,505 and AED 1,796.

The median unit is AED 1.34M for 833 sqft.

Reef Luxury payment plans typically ask 10% on booking and 50% before handover; 38% include post-handover instalments.

Its heaviest handover year is 2028 with 6 projects due.

#50 of 391 developers by projects#105 of 208 by AED/sqft9 projects109 priced unitsDubai 9

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Median AED/sqft

1,742

p25 1,505 to p75 1,796

Median asking price

AED 1.34M

for a median 833 sqft unit, in the AED 1M to 2M band

Paid before handover

50%

median of 13 payment plans

Communities

Dubai Land Residence Complex, Dubai Islands

5 of 6 measures have the evidence to publish

Scorecard

9 off-plan, 0 on record as delivered

Completions on record

none in this corpus

Live off-plan

5 communities, 109 priced units

Price against neighbours

1.07x

7% above the other builders at the same addresses

Payment plan discount

7.16%

median of 8 priced schedules, market 5.26%

Measure	This developer	Base	What it says, and does not
Completions on record	0	9 off-plan	No completed building by this name appears in the corpus. That is not the same as never having delivered: see the note below.
Past its stated handover	0 of 9	0% vs 6% market	Off-plan projects whose own published handover date has passed while the source still records them as under construction. One observation cannot separate a delayed building from a listing nobody refreshed, so this is a flag to check, not a finding.
Price against neighbours	1.07x	8 projects	Each project’s median rate per sqft over the median of the other builders in the same community, then the median of those. The developer’s own projects are excluded from the benchmark. Middle half 1.01x to 1.19x.
Payment plan discount	7.16%	8 schedules	How much less the unit costs in today’s money than its headline, once the published schedule is discounted. Market median 5.26%. Terms, not price: the full ranking.
Community footprint	5 communities	9 located projects	A spread book: 33% of it sits in Dubai Land Residence Complex. Concentration is a fact about exposure, in either direction, not a verdict.
Listing completeness	93%	9 off-plan	Share of five listing facts published across its own projects: price 100%, handover date 100%, unit inventory 89%, payment plan 89%, coordinates 89%. Market 86%. This scores disclosure, not the buildings.

The scorecard does not measure whether Reef Luxury hands over on time. Every project in this corpus carries one handover date, the date its listing stated when we read it. There is no separately recorded original announced date and no earlier reading of the same project to compare against, so no on-time rate can be computed, and we publish none rather than a proxy. The completions column is also bounded by what the corpus can see: 1,034 of the 1,087 delivered buildings on record handed over in 2020 or later (96%), and the corpus only sees projects that were listed on the portals we read, so an absent completion is an absence of evidence rather than evidence of absence. Full definitions, queries and limitations: methodology.

Distribution of asking price per sqft

Where the prices sit

109 units, 2nd to 98th percentile

Min

984

p25

1,505

Median

1,742

Mean

1,779

p75

1,796

Max

3,163

72 of the 109 records are individual units with a listed price and size; the rest are unit-type starting prices. See methodology.

Price, size and AED/sqft

By bedroom count

Type	Units	Median AED/sqft	p25 to p75	Median price	Median size	Entry (p25 price)
Studio	43	1,758	1,742 to 1,794	AED 811,133	462 sqft	AED 800,928
1 BR	21	1,632	1,446 to 1,929	AED 1,312,180	833 sqft	AED 1,164,532
2 BR	32	1,515	1,432 to 2,172	AED 2,003,634	1,232 sqft	AED 1,571,898
3 BR	10	1,542	1,474 to 2,535	AED 2,921,792	1,916 sqft	AED 2,168,771
4 BR	3	1,345	1,342 to 2,254	AED 4,972,935	3,696 sqft	AED 4,961,782

By property type (median AED/sqft): Apartment 1,724 (102), Duplex 2,562 (4).

From 13 published plans

Payment plan norms

Median Reef Luxury structure

40%

45%

Dubai-wide median structure

20%

40%

30%

On bookingDuring constructionOn handoverPost-handover

Medians are computed stage by stage, so bars may not sum to exactly 100. Plans with a stated total outside 90 to 110% are excluded.

On booking

10%

range 0% to 20%

Before handover

50%

range 50% to 55%

Post-handover plans

38%

median 50% after keys

50% or less pre-handover

69%

share of plans

Scheduled handovers by quarter

Delivery pipeline

Q4 '26

Q3 '27

Q1 '28

Q3 '28

By year: 2026 (2), 2027 (1), 2028 (6). Construction status: under construction 8, not stated 1.

Every community where its book is deep enough for its own benchmark

Reef Luxury by address

Reef Luxury in Dubai Production City 1,718/sqft Reef Luxury in Dubai Islands 2,524/sqft

A community earns a page here at 25 or more priced records across two or more Reef Luxury projects. Each one holds the builder still and compares it with everyone else selling at the same address.

5 communities

Where Reef Luxury builds

Dubai Land Residence Complex 3 Dubai Islands 2 Dubai Production City 2 Dubailand Residence Complex 1 Al Furjan 1

9 tracked

Every Reef Luxury off-plan project

Open in the index

Project	Community	Type	From	Median AED/sqft	Pre-handover	Handover	Status
Reef 996	Dubai Production City		AED 781K	1,722	50%	Q3 2028	On sale
REFF 997	Dubai Islands	Apartment, Duplex, Penthouse	AED 2.05M	2,316	45%	Q1 2028	On sale
REFF 1000	Dubai Land Residence Complex	Apartment, Townhouse	AED 620K	1,398	55%	Q4 2026	Sold out
Reef 998	Dubai Land Residence Complex	Apartment	AED 815K	1,795	55%	Q1 2028	On sale
REFF 996	Dubai Production City	Apartment	AED 667K	1,362	50%	Q3 2028	Booking Started
Reef 997	Dubai Islands		AED 2.97M	2,647	50%	Q1 2028	On sale
Reef 1000	Dubailand Residence Complex		AED 1.99M	1,502	30%	Q4 2026	On sale
Reef 999	Al Furjan	Apartment, Villa	AED 1.16M	1,342	50%	Q3 2027	Sold out
Reef 995	Dubai Land Residence Complex		AED 740K	n/a	n/a	Q3 2028	Not stated

Project facts (name, community, starting price, handover, payment plan) are as published by the developer. Median AED/sqft is our computation over that project's priced units.

Compare on AED/sqft

Developers at a similar price point

Developer	Projects	Priced units	Median AED/sqft	vs Reef Luxury	Pre-handover
HRE	8	251	1,740	0%	45%
Burtville	15	118	1,731	-1%	100%
Object 1	58	1,122	1,772	+2%	60%
Avelon	1	34	1,772	+2%	55%
Majid	4	62	1,704	-2%	58%
Kingdom	1	33	1,787	+3%	60%

FAQ

Questions this data answers

What is Reef Luxury's average off-plan price per sqft?+

Across 109 priced units in 8 Reef Luxury projects (July 2026), the median asking price is AED 1,742 per sqft, with the middle half between AED 1,505 and AED 1,796.

Where is Reef Luxury building off-plan?+

Reef Luxury has projects in 5 communities. The largest concentrations are Dubai Land Residence Complex (3), Dubai Islands (2), Dubai Production City (2), Dubailand Residence Complex (1), Al Furjan (1).

What payment plan does Reef Luxury usually offer?+

Across 13 published Reef Luxury payment plans the median structure is 10% on booking, 40% during construction and 45% on handover, so 50% before keys. 38% of plans include post-handover instalments.

When are Reef Luxury's off-plan projects handing over?+

Scheduled handovers by year: 2026: 2, 2027: 1, 2028: 6. Dates are as published by the developer and can move.

How much does a Reef Luxury off-plan unit cost?+

Studio: median AED 811,133 for 462 sqft; 1 BR: median AED 1,312,180 for 833 sqft; 2 BR: median AED 2,003,634 for 1,232 sqft; 3 BR: median AED 2,921,792 for 1,916 sqft; 4 BR: median AED 4,972,935 for 3,696 sqft.

The notes behind the numbers on this page