OffplanIndex
Dubai · Off-plan project · July 2026

REFF 996

Dubai Production City · by Reef Luxury · Dubai

Booking openUnder constructionHandover Q3 20288 priced units1 unit plans
Price from
AED 667K
AED 667,000, in the Under AED 1M band
Median AED/sqft
1,362
across 8 priced records
Paid before handover
50%
nothing scheduled after the keys
Scheduled handover
Q3 2028
developer-published date for 2028
Everything the corpus holds on this project

The record

DeveloperReef Luxury
CommunityDubai Production City
CityDubai
Sale statusBooking open
ConstructionUnder construction
ClassificationOff-plan
Property typesApartment
Bedrooms offeredNot stated
Priced unit records8
Unit plans listed1

Read from developer-published inventories on 2026-07-30. Blank means the developer published nothing, not that the answer is zero.

This project against its community and against Dubai

Where this price sits

AED 1,362 per sqft, 7% below the Dubai Production City median, and 33% below the Dubai median.

AED 1,362
This project, AED 1,362Dubai Production City median, AED 1,462Middle half of Dubai Production City, AED 1,296 to 1,647Dubai median, AED 2,021
Against Dubai Production City
-7%
on a median of AED 1,462 from 435 priced units
Against Dubai
-33%
on a median of AED 2,021 from 42,490 priced units
Position in Dubai Production City
12 of 25
priced projects in the community ask less per sqft than this one

AED per sqft of built-up area, the median across 8 priced records published for this project, measured the same way for every project in the corpus so the three readings above are comparable. Asking prices, not transactions. See methodology.

Reef Luxury publishes 58 priced records across 2 projects in Dubai Production City, at a median of AED 1,718 per sqft, 18% above the rate for the address as a whole. The full benchmark, every rival builder in Dubai Production City beside it, is on Reef Luxury in Dubai Production City.

What is due before the keys, and what is not

The payment plan

What the plan is worth
7.52%
plan discount at 5.0% a year
AED 616,821
effective price, against AED 667,000 headline
1,260
effective AED/sqft

This plan spreads the price over the months to handover and beyond, and money you have not paid yet is money you still have. Valuing every instalment on the day it actually falls due, at 5.0% a year, this schedule is worth 7.52% less than the headline, or AED 50,179 on the published entry price. It is not a discount anyone will give you at the counter, and the total you sign for does not change. It is what the timing is worth, and it is the number to compare against another project handing over at the same time.

Computed from the published schedule and the stated handover date, at a 5.0% annual cost of money compounded monthly. It credits no rent, no capital growth and no allowance for a handover delay. Definition and the reason for the rate: methodology. Where this project sits against every other: the plan discount ranking.

REFF 996
50%
50%
50%
Before handover
50%
On handover
0%
After handover

On the published entry price of AED 667,000 that is AED 333,500 before handover. Run other prices through the payment plan calculator.

Median plan structure across 44 published plans in Dubai Production City
27%
40%
33%
On booking 27%During construction 40%On handover 33%

Booking, construction and handover are three independent medians, so they are normalised to 100 before drawing and the handover share carries the remainder. 18% of plans in Dubai Production City schedule instalments after the keys.

The rest of the community, on the same measures

More in Dubai Production City

All 29 projects
Dubai Off-Plan Q3 2026

The full report: every community, every developer, ranked.

Dubai Production City, Dubai in context: price per sqft by community and developer, payment plan structures ranked by cash due before handover, the 2026 to 2029 delivery pipeline, and the CSV behind every table. PDF plus data, delivered instantly.

OffplanIndex is an independent index. We are not the developer, not the agent and not a party to any sale. Figures are developer-published asking prices as read on 2026-07-30, not transaction records. Back to the project index.