Prescott off-plan projects: AED 1,429/sqft
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Developer portalPrescott has 6 off-plan projects in our July 2026 dataset across 6 communities (most in Al Furjan, Meydan, Arjan).
Across 76 priced unit records the median asking price is AED 1,429 per sqft (29% below the Dubai-wide off-plan median), with the middle half between AED 1,228 and AED 2,303.
The median unit is AED 1.85M for 1,100 sqft.
Prescott payment plans typically ask 20% on booking and 60% before handover; 18% include post-handover instalments.
Its heaviest handover year is 2025 with 3 projects due.
Scorecard
| Measure | This developer | Base | What it says, and does not |
|---|---|---|---|
| Completions on record | 4 | 6 off-plan | Buildings the corpus records as handed over, 2020 to 2025, 3 of them since 2024. It is a count of completions, not a punctuality record: see the note below. |
| Price against neighbours | 0.88x | 5 projects | Each project’s median rate per sqft over the median of the other builders in the same community, then the median of those. The developer’s own projects are excluded from the benchmark. Middle half 0.83x to 0.91x. |
| Community footprint | 5 communities | 6 located projects | A spread book: 33% of it sits in Al Furjan. Concentration is a fact about exposure, in either direction, not a verdict. |
| Listing completeness | 100% | 6 off-plan | Share of five listing facts published across its own projects: price 100%, handover date 100%, unit inventory 100%, payment plan 100%, coordinates 100%. Market 86%. This scores disclosure, not the buildings. |
Not measured here: share past stated handover; payment plan discount. Each of those needs a base this developer does not reach in the corpus, and a thin number is worse than none.
The scorecard does not measure whether Prescott hands over on time. Every project in this corpus carries one handover date, the date its listing stated when we read it. There is no separately recorded original announced date and no earlier reading of the same project to compare against, so no on-time rate can be computed, and we publish none rather than a proxy. The completions column is also bounded by what the corpus can see: 1,030 of the 1,083 delivered buildings on record handed over in 2020 or later (96%), and the corpus only sees projects that were listed on the portals we read, so an absent completion is an absence of evidence rather than evidence of absence. Full definitions, queries and limitations: methodology.
Price trend
One snapshot so far: AED 1,429 per sqft median over 76 priced units on 2026-07-30. A trend needs a second read; it is drawn here the day the next snapshot lands, one point per read, never interpolated.
Where the prices sit
37 of the 76 records are individual units with a listed price and size; the rest are unit-type starting prices. See methodology.
By bedroom count
| Type | Units | Median rateAED/sqft | Middle halfAED/sqft | Median priceAED | Median sizesqft | EntryAED, p25 |
|---|---|---|---|---|---|---|
| Studio | 5 | 1,522 | 1,429 to 1,529 | 650K | 425 | 585K |
| 1 BR | 28 | 2,248 | 1,373 to 2,359 | 1.88M | 835 | 950K |
| 2 BR | 28 | 1,291 | 1,021 to 1,398 | 1.45M | 1,359 | 1.38M |
| 3 BR | 15 | 2,081 | 1,386 to 2,222 | 4.44M | 2,110 | 2.25M |
SourceOffplanIndex corpus, July 2026n = 76 priced unit recordsasking prices, not transactionsMethod
Payment plan norms
Medians are computed stage by stage, so bars may not sum to exactly 100. Plans with a stated total outside 90 to 110% are excluded.
Prescott launch terms
Down payment mix: of Prescott’s 6 off-plan projects with a readable payment plan, the number offering a plan with each deposit due on booking. A project can sit in more than one band.
Service charge, as Prescott states it at launch: a median of AED 15.8 per sqft a year across 6 projects. Not the RERA index. Every community compared.
Counted from the same readable plans and the same band tests as the payment plan pages, off-plan projects only. Each part appears once three projects support it.
Delivery pipeline
Where Prescott builds
Every Prescott off-plan project
| Project | Community | Type | From | Median AED/sqft | Pre-handover | Handover | Status |
|---|---|---|---|---|---|---|---|
| The Caden | Meydan | Apartment, Duplex, Penthouse | AED 1.85M | 2,324 | 40% | Q4 2028 | On sale |
| Verano By Prescott | Dubai Studio City | Apartment | AED 650K | 1,351 | 60% | Q4 2026 | Sold out |
| Fairway Residences | Dubai Sports City | Apartment | AED 585K | 999 | 40% | Q3 2026 | Sold out |
| Serene Gardens By Prescott Real Estate | Al Furjan | Apartment | AED 570K | 1,320 | 60% | Q4 2025 | Sold out |
| Legado | Jumeirah Village Circle | Apartment, Villa | AED 1.89M | 1,274 | 60% | Q3 2027 | On sale |
| Elevate By Prescott | Arjan | Apartment | AED 570K | n/a | 100% | Q1 2025 | Sold out |
| Prime Gardens | Arjan | Apartment | AED 569K | n/a | 40% | Q2 2024 | Sold out |
| Prime Residency Phase 3 By Prescott | Al Furjan | Apartment | AED 400K | n/a | 40% | Q4 2024 | Sold out |
| Prime View in Meydan | Meydan | n/a | n/a | n/a | Q2 2020 | Sold out | |
| Serene Gardens Phase 2 By Prescott | Al Furjan | Apartment | AED 605K | n/a | 60% | Q4 2025 | Sold out |
Project facts (name, community, starting price, handover, payment plan) are as published by the developer. Median AED/sqft is our computation over that project's priced units.
Developers at a similar price point
| Developer | Projects | Priced units | Median AED/sqft | vs Prescott | Pre-handover |
|---|---|---|---|---|---|
| Tabeer Starwood | 2 | 34 | 1,433 | +0% | 60% |
| NEOTERRA | 2 | 32 | 1,422 | 0% | 40% |
| Symbolic | 3 | 37 | 1,439 | +1% | 40% |
| Takmeel | 4 | 111 | 1,419 | -1% | 55% |
| Bloom Holding | 18 | 102 | 1,418 | -1% | 50% |
| LEOS International | 11 | 74 | 1,418 | -1% | 55% |
Prescott side by side
- Off-plan in Dubai 10 projects by Prescott
Questions this data answers
What is Prescott's average off-plan price per sqft?+
Across 76 priced units in 9 Prescott projects (July 2026), the median asking price is AED 1,429 per sqft, with the middle half between AED 1,228 and AED 2,303.
Where is Prescott building off-plan?+
Prescott has projects in 6 communities. The largest concentrations are Al Furjan (3), Meydan (2), Arjan (2), Dubai Sports City (1), Jumeirah Village Circle (1).
What payment plan does Prescott usually offer?+
Across 11 published Prescott payment plans the median structure is 20% on booking, 30% during construction and 40% on handover, so 60% before keys. 18% of plans include post-handover instalments.
When are Prescott's off-plan projects handing over?+
Scheduled handovers by year: 2020: 1, 2024: 2, 2025: 3, 2026: 2, 2027: 1, 2028: 1. Dates are as published by the developer and can move.
How much does a Prescott off-plan unit cost?+
Studio: median AED 650,000 for 425 sqft; 1 BR: median AED 1,878,500 for 835 sqft; 2 BR: median AED 1,452,884 for 1,359 sqft; 3 BR: median AED 4,436,000 for 2,110 sqft.
Read next
The full report: every community, every developer, ranked.
Prescott in context: price per sqft by community and developer, payment plan structures ranked by cash due before handover, the 2026 to 2029 delivery pipeline, and the CSV behind every table. PDF plus data, delivered instantly.
Source: OffplanIndex derived analytics, built 2026-10-02 from developer-published project facts and unit inventories aggregated from public portals (latest observation 2026-07-30). All statistics are computed by OffplanIndex; no third-party database is reproduced. See the methodology and data policy. Not investment advice.