Developer benchmark · July 2026

Irth off-plan projects: AED 3,666/sqft

Are you Irth? Add a sales contact to your projects on this page.

Developer portal

Median AED/sqft

3,666

p25 3,348 to p75 4,055

Median asking price

AED 3.11M

for a median 1,058 sqft unit, in the AED 3M to 5M band

Paid before handover

50%

median of 4 payment plans

Communities

Business Bay, Downtown Dubai

Irth has 6 off-plan projects in our July 2026 dataset across 5 communities (most in Business Bay, Downtown Dubai, Dubai Marina).

Across 23 priced unit records the median asking price is AED 3,666 per sqft (81% above the Dubai-wide off-plan median), with the middle half between AED 3,348 and AED 4,055.

The median unit is AED 3.11M for 1,058 sqft.

Irth payment plans typically ask 15% on booking and 50% before handover.

#91 of 392 developers by projects6 projects23 priced unitsDubai 6 · Sharjah 1

2 of 6 measures have the evidence to publish

Scorecard

6 off-plan, 1 on record as delivered

Completions on record

2026, 1 handover year

Live off-plan

4 communities, 23 priced units

Price against neighbours

not measured

needs 5 comparable projects

Payment plan discount

not measured

needs 5 priced schedules

Measure	This developer	Base	What it says, and does not
Completions on record	1	6 off-plan	1 on record, below the 3 needed to describe a span or a cadence.
Community footprint	4 communities	6 located projects	A focused book: 50% of it sits in Business Bay. Concentration is a fact about exposure, in either direction, not a verdict.
Listing completeness	60%	6 off-plan	Share of five listing facts published across its own projects: price 67%, handover date 83%, unit inventory 33%, payment plan 50%, coordinates 67%. Market 86%. This scores disclosure, not the buildings.

Not measured here: delivery span and cadence; share past stated handover; price against neighbours; payment plan discount. Each of those needs a base this developer does not reach in the corpus, and a thin number is worse than none.

The scorecard does not measure whether Irth hands over on time. Every project in this corpus carries one handover date, the date its listing stated when we read it. There is no separately recorded original announced date and no earlier reading of the same project to compare against, so no on-time rate can be computed, and we publish none rather than a proxy. The completions column is also bounded by what the corpus can see: 1,030 of the 1,083 delivered buildings on record handed over in 2020 or later (96%), and the corpus only sees projects that were listed on the portals we read, so an absent completion is an absence of evidence rather than evidence of absence. Full definitions, queries and limitations: methodology.

One point per corpus read, never interpolated

Price trend

Price trend · series starts 2026-07-30

One snapshot so far: AED 3,666 per sqft median over 23 priced units on 2026-07-30. A trend needs a second read; it is drawn here the day the next snapshot lands, one point per read, never interpolated.

Distribution of asking price per sqft

Where the prices sit

23 units, 2nd to 98th percentile

024

p25median 3,666p75

2,9013,2053,5083,8124,1154,419

AED/sqft across the horizontal, records up the verticalmiddle half 3,348 to 4,055

Min

2,885

p25

3,348

Median

3,666

Mean

3,682

p75

4,055

Max

4,419

23 of the 23 records are individual units with a listed price and size; the rest are unit-type starting prices. See methodology.

Price, size and AED/sqft

By bedroom count

Off-plan asking price, size and price per sqft by bedroom count in Irth
Type	Units	Median rateAED/sqft	Middle halfAED/sqft	Median priceAED	Median sizesqft	EntryAED, p25
1 BR	18	3,694	3,649 to 4,157	3.53M	932	2.40M
2 BR	5	2,938	2,921 to 2,954	3.11M	1,058	3.09M

SourceOffplanIndex corpus, July 2026n = 23 priced unit recordsasking prices, not transactionsMethod

From 4 published plans

Payment plan norms

Median Irth structure

15%

35%

50%

Dubai-wide median structure

20%

40%

30%

On bookingDuring constructionOn handoverPost-handover

Medians are computed stage by stage, so bars may not sum to exactly 100. Plans with a stated total outside 90 to 110% are excluded.

On booking

15%

range 10% to 20%

Before handover

50%

range 50% to 50%

Post-handover plans

share of plans

50% or less pre-handover

100%

share of plans

Down payment and service charge, as developers state them

Irth launch terms

Down payment mix: of Irth’s 3 off-plan projects with a readable payment plan, the number offering a plan with each deposit due on booking. A project can sit in more than one band.

10% down 2 projects 20% down 1 project

Service charge, as Irth states it at launch: a median of AED 20 per sqft a year across 3 projects. Not the RERA index. Every community compared.

Counted from the same readable plans and the same band tests as the payment plan pages, off-plan projects only. Each part appears once three projects support it.

Scheduled handovers by quarter

Delivery pipeline

Q2 '26

Q2 '27

Q4 '27

Q2 '28

Q1 '29

By year: 2026 (2), 2027 (2), 2028 (1), 2029 (1). Construction status: under construction 3, not stated 2, completed 1, not started 1.

5 communities

Where Irth builds

Business Bay 3 Downtown Dubai 1 Dubai Marina 1 Downtown Dubai 1 Aljada 1

6 tracked

Every Irth off-plan project

Open in the index

Project	Community	Type	From	Median AED/sqft	Pre-handover	Handover	Status
Rove Home Marasi Drive By IRTH	Business Bay	Apartment	AED 2.29M	3,365	50%	Q2 2027	On sale
Rove Home Dubai Marina By IRTH	Dubai Marina	Apartment, Duplex	AED 4.47M	4,132	50%	Q4 2027	On sale
HQ by Rove	Business Bay		AED 3.50M	n/a	n/a	Q1 2029	Not stated
Haus of Tenet	Business Bay		AED 3.20M	n/a	n/a	Q2 2028	Not stated
Rove Home By IRTH	Downtown Dubai	Apartment	AED 1.12M	n/a	50%	Q2 2026	Sold out
Rove Home Downtown	Downtown Dubai		n/a	n/a	50%	Q2 2026	Sold out
Rove Home The Greens	Aljada		n/a	n/a	n/a	n/a	On sale

Project facts (name, community, starting price, handover, payment plan) are as published by the developer. Median AED/sqft is our computation over that project's priced units.

Compare on AED/sqft

Developers at a similar price point

Developer	Projects	Priced units	Median AED/sqft	vs Irth	Pre-handover
Mr Eight	8	347	3,730	+2%	35%
Gulf House	1	36	3,535	-4%	50%
Richmind	2	213	3,430	-6%	60%
Binghatti	55	4,862	3,417	-7%	70%
H&H	26	152	3,996	+9%	60%
Ardee	2	59	3,317	-10%	40%

Head to head with other developers, and by emirate

Irth side by side

By emirate

Off-plan in Dubai 6 projects by Irth
Off-plan in Sharjah 1 project by Irth

FAQ

Questions this data answers

What is Irth's average off-plan price per sqft?+

Across 23 priced units in 3 Irth projects (July 2026), the median asking price is AED 3,666 per sqft, with the middle half between AED 3,348 and AED 4,055.

Where is Irth building off-plan?+

Irth has projects in 5 communities. The largest concentrations are Business Bay (3), Downtown Dubai (1), Dubai Marina (1), Downtown Dubai (1), Aljada (1).

What payment plan does Irth usually offer?+

Across 4 published Irth payment plans the median structure is 15% on booking, 35% during construction and 50% on handover, so 50% before keys. 0% of plans include post-handover instalments.

When are Irth's off-plan projects handing over?+

Scheduled handovers by year: 2026: 2, 2027: 2, 2028: 1, 2029: 1. Dates are as published by the developer and can move.

How much does a Irth off-plan unit cost?+

1 BR: median AED 3,530,525 for 932 sqft; 2 BR: median AED 3,108,572 for 1,058 sqft.

The notes behind the numbers on this page