The Luxe off-plan projects: AED 2,480/sqft
The Luxe has 2 off-plan projects in our July 2026 dataset across 1 communities (most in Al Marjan Island).
Across 83 priced unit records the median asking price is AED 2,480 per sqft (23% above the Dubai-wide off-plan median), with the middle half between AED 2,379 and AED 2,753.
The median unit is AED 3.21M for 1,182 sqft.
The Luxe payment plans typically ask 5% on booking and 70% before handover.
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Developer portalScorecard
| Measure | This developer | Base | What it says, and does not |
|---|---|---|---|
| Completions on record | 1 | 2 off-plan | 1 on record, below the 3 needed to describe a span or a cadence. |
Not measured here: delivery span and cadence; share past stated handover; price against neighbours; payment plan discount; community footprint; listing completeness. Each of those needs a base this developer does not reach in the corpus, and a thin number is worse than none.
The scorecard does not measure whether The Luxe hands over on time. Every project in this corpus carries one handover date, the date its listing stated when we read it. There is no separately recorded original announced date and no earlier reading of the same project to compare against, so no on-time rate can be computed, and we publish none rather than a proxy. The completions column is also bounded by what the corpus can see: 1,034 of the 1,087 delivered buildings on record handed over in 2020 or later (96%), and the corpus only sees projects that were listed on the portals we read, so an absent completion is an absence of evidence rather than evidence of absence. Full definitions, queries and limitations: methodology.
Where the prices sit
83 of the 83 records are individual units with a listed price and size; the rest are unit-type starting prices. See methodology.
By bedroom count
| Type | Units | Median AED/sqft | p25 to p75 | Median price | Median size | Entry (p25 price) |
|---|---|---|---|---|---|---|
| 1 BR | 39 | 2,377 | 2,356 to 2,406 | AED 2,525,844 | 1,056 sqft | AED 2,407,147 |
| 2 BR | 30 | 2,699 | 2,525 to 2,754 | AED 3,615,842 | 1,334 sqft | AED 3,422,245 |
| 3 BR | 11 | 2,754 | 2,660 to 2,767 | AED 4,800,815 | 1,743 sqft | AED 4,762,078 |
| 4 BR | 3 | 2,999 | 2,999 to 3,000 | AED 23,231,640 | 7,744 sqft | AED 22,100,138 |
By property type (median AED/sqft): Apartment 2,480 (77), Penthouse 2,999 (3).
Payment plan norms
Medians are computed stage by stage, so bars may not sum to exactly 100. Plans with a stated total outside 90 to 110% are excluded.
Delivery pipeline
The Luxe by address
A community earns a page here at 25 or more priced records across two or more The Luxe projects. Each one holds the builder still and compares it with everyone else selling at the same address.
Where The Luxe builds
Every The Luxe off-plan project
| Project | Community | Type | From | Median AED/sqft | Pre-handover | Handover | Status |
|---|---|---|---|---|---|---|---|
| La Mazzoni | Al Marjan Island | Apartment, Duplex, Penthouse | AED 2.30M | 2,482 | 70% | Q4 2028 | On sale |
| Oceano | Al Marjan Island | Apartment | AED 5.31M | 2,209 | 70% | Q2 2026 | Sold out |
| The Stellar Oceano | Al Marjan Island | Apartment | AED 90.0M | n/a | 80% | Q3 2026 | On sale |
Project facts (name, community, starting price, handover, payment plan) are as published by the developer. Median AED/sqft is our computation over that project's priced units.
Developers at a similar price point
| Developer | Projects | Priced units | Median AED/sqft | vs The Luxe | Pre-handover |
|---|---|---|---|---|---|
| East and West | 4 | 36 | 2,486 | +0% | 50% |
| Arsenal East | 3 | 145 | 2,459 | -1% | 55% |
| Sharafi | 1 | 41 | 2,517 | +1% | 35% |
| Mered | 3 | 53 | 2,520 | +2% | 50% |
| Next | 1 | 56 | 2,438 | -2% | 30% |
| L I V SERVICES | 1 | 35 | 2,432 | -2% | 40% |
Questions this data answers
What is The Luxe's average off-plan price per sqft?+
Across 83 priced units in 3 The Luxe projects (July 2026), the median asking price is AED 2,480 per sqft, with the middle half between AED 2,379 and AED 2,753.
Where is The Luxe building off-plan?+
The Luxe has projects in 1 communities. The largest concentrations are Al Marjan Island (3).
What payment plan does The Luxe usually offer?+
Across 3 published The Luxe payment plans the median structure is 5% on booking, 65% during construction and 30% on handover, so 70% before keys. 0% of plans include post-handover instalments.
When are The Luxe's off-plan projects handing over?+
Scheduled handovers by year: 2026: 2, 2028: 1. Dates are as published by the developer and can move.
How much does a The Luxe off-plan unit cost?+
1 BR: median AED 2,525,844 for 1,056 sqft; 2 BR: median AED 3,615,842 for 1,334 sqft; 3 BR: median AED 4,800,815 for 1,743 sqft; 4 BR: median AED 23,231,640 for 7,744 sqft.
Read next
The full report: every community, every developer, ranked.
The Luxe in context: price per sqft by community and developer, payment plan structures ranked by cash due before handover, the 2026 to 2029 delivery pipeline, and the CSV behind every table. PDF plus data, delivered instantly.
Source: OffplanIndex derived analytics, built 2026-09-02 from developer-published project facts and unit inventories aggregated from public portals (latest observation 2026-07-30). All statistics are computed by OffplanIndex; no third-party database is reproduced. See the methodology and data policy. Not investment advice.