Imtiaz vs Reportage

Reportage is the cheaper book per sqft, at AED 1,693 against AED 1,975 for Imtiaz, so Imtiaz is 17% dearer per sqft. On the typical unit that reads as AED 1.25M for a median 773 sqft home from Reportage, against AED 2.12M for a median 1,100 sqft home from Imtiaz. Part of that gap is product, not premium: the two are not selling the same mix of unit.

Imtiaz sells mostly 1 BR units, 67 priced records at a median AED 2,318 per sqft and AED 1.94M a unit. Reportage leans to 1 BR units, 682 records at AED 1,733 per sqft and AED 967K a unit.

Entry pricing: the lowest published starting price is AED 556K from Imtiaz and AED 390K from Reportage.

Across 58 published plans from Imtiaz, the median asks 60% before handover, with 12% carrying instalments that run past the keys. Reportage publishes 156 plans, a median of 61% before handover and 1% with a post-handover tail.

The heavy end matters more than the median when the plan is the reason to buy. 66% of Imtiaz plans want 60% or more before keys, against 51% of Reportage plans. At the light end, 28% of Imtiaz plans and 34% of Reportage plans ask 50% or less.

Imtiaz builds in Dubai, across 10 communities, most of it in Dubai Islands, Dubai Land Residence Complex, Jumeirah Village Circle. Reportage builds in Abu Dhabi, Dubai, Fujairah, across 15 communities, concentrated in Dubai Investments Park, Masdar City, Yas Island.

Imtiaz peaks in 2027, when 19 of its 41 tracked projects are scheduled to hand over. Reportage peaks in 2028 with 12 of 38. Published handover dates move, so read them as developer intent rather than a delivered date.

68% of the Imtiaz projects tracked are listed as sold out or out of stock, against 41% for Reportage. That is the share of each book no longer taking new bookings at listed prices, which reads as demand on the way in and as scarcity on the way out.