Emaar vs Reportage

Reportage is the cheaper book per sqft, at AED 1,693 against AED 2,068 for Emaar, so Emaar is 22% dearer per sqft. On the typical unit that reads as AED 1.25M for a median 773 sqft home from Reportage, against AED 3.19M for a median 1,554 sqft home from Emaar. Part of that gap is product, not premium: the two are not selling the same mix of unit.

Emaar sells mostly 2 BR units, 501 priced records at a median AED 2,241 per sqft and AED 2.84M a unit. Reportage leans to 1 BR units, 682 records at AED 1,733 per sqft and AED 967K a unit.

Entry pricing: the lowest published starting price is AED 660K from Emaar and AED 390K from Reportage.

Across 272 published plans from Emaar, the median asks 80% before handover, with 11% carrying instalments that run past the keys. Reportage publishes 156 plans, a median of 61% before handover and 1% with a post-handover tail.

The heavy end matters more than the median when the plan is the reason to buy. 89% of Emaar plans want 60% or more before keys, against 51% of Reportage plans. At the light end, 10% of Emaar plans and 34% of Reportage plans ask 50% or less.

Emaar builds in Dubai, Ras Al Khaimah, across 28 communities, most of it in The Valley, Dubai Creek Harbour, Dubai Hills Estate. Reportage builds in Abu Dhabi, Dubai, Fujairah, across 15 communities, concentrated in Dubai Investments Park, Masdar City, Yas Island.

Emaar peaks in 2029, when 82 of its 240 tracked projects are scheduled to hand over. Reportage peaks in 2028 with 12 of 38. Published handover dates move, so read them as developer intent rather than a delivered date.

54% of the Emaar projects tracked are listed as sold out or out of stock, against 41% for Reportage. That is the share of each book no longer taking new bookings at listed prices, which reads as demand on the way in and as scarcity on the way out.