DAMAC vs Reportage

DAMAC is the cheaper book per sqft, at AED 1,580 against AED 1,693 for Reportage, so Reportage is 7% dearer per sqft. On the typical unit that reads as AED 2.67M for a median 1,423 sqft home from DAMAC, against AED 1.25M for a median 773 sqft home from Reportage. Part of that gap is product, not premium: the two are not selling the same mix of unit.

DAMAC sells mostly 1 BR units, 584 priced records at a median AED 1,671 per sqft and AED 1.56M a unit. Reportage leans to 1 BR units, 682 records at AED 1,733 per sqft and AED 967K a unit.

Entry pricing: the lowest published starting price is AED 536K from DAMAC and AED 390K from Reportage.

Across 204 published plans from DAMAC, the median asks 75% before handover, with 3% carrying instalments that run past the keys. Reportage publishes 156 plans, a median of 61% before handover and 1% with a post-handover tail.

The heavy end matters more than the median when the plan is the reason to buy. 89% of DAMAC plans want 60% or more before keys, against 51% of Reportage plans. At the light end, 11% of DAMAC plans and 34% of Reportage plans ask 50% or less.

DAMAC builds in Dubai, Ras Al Khaimah, across 23 communities, most of it in DAMAC Lagoons, Dubai Investments Park, DAMAC Hills. Reportage builds in Abu Dhabi, Dubai, Fujairah, across 15 communities, concentrated in Dubai Investments Park, Masdar City, Yas Island.

DAMAC peaks in 2027, when 52 of its 174 tracked projects are scheduled to hand over. Reportage peaks in 2028 with 12 of 38. Published handover dates move, so read them as developer intent rather than a delivered date.

35% of the DAMAC projects tracked are listed as sold out or out of stock, against 41% for Reportage. That is the share of each book no longer taking new bookings at listed prices, which reads as demand on the way in and as scarcity on the way out.