DAMAC vs Samana

DAMAC is the cheaper book per sqft, at AED 1,580 against AED 1,953 for Samana, so Samana is 24% dearer per sqft. On the typical unit that reads as AED 2.67M for a median 1,423 sqft home from DAMAC, against AED 1.67M for a median 1,180 sqft home from Samana. Part of that gap is product, not premium: the two are not selling the same mix of unit.

DAMAC sells mostly 1 BR units, 584 priced records at a median AED 1,671 per sqft and AED 1.56M a unit. Samana leans to 2 BR units, 80 records at AED 1,692 per sqft and AED 2.26M a unit.

Entry pricing: the lowest published starting price is AED 536K from DAMAC and AED 450K from Samana.

Across 204 published plans from DAMAC, the median asks 75% before handover, with 3% carrying instalments that run past the keys. Samana publishes 73 plans, a median of 76% before handover and 25% with a post-handover tail.

The heavy end matters more than the median when the plan is the reason to buy. 89% of DAMAC plans want 60% or more before keys, against 71% of Samana plans. At the light end, 11% of DAMAC plans and 26% of Samana plans ask 50% or less.

DAMAC builds in Dubai, Ras Al Khaimah, across 23 communities, most of it in DAMAC Lagoons, Dubai Investments Park, DAMAC Hills. Samana builds in Dubai, across 15 communities, concentrated in Majan, Dubai Industrial City, Dubai Land Residence Complex.

DAMAC peaks in 2027, when 52 of its 174 tracked projects are scheduled to hand over. Samana peaks in 2028 with 19 of 56. Published handover dates move, so read them as developer intent rather than a delivered date.

35% of the DAMAC projects tracked are listed as sold out or out of stock, against 43% for Samana. That is the share of each book no longer taking new bookings at listed prices, which reads as demand on the way in and as scarcity on the way out.