DAMAC vs Object 1

DAMAC is the cheaper book per sqft, at AED 1,580 against AED 1,772 for Object 1, so Object 1 is 12% dearer per sqft. On the typical unit that reads as AED 2.67M for a median 1,423 sqft home from DAMAC, against AED 1.37M for a median 771 sqft home from Object 1. Part of that gap is product, not premium: the two are not selling the same mix of unit.

DAMAC sells mostly 1 BR units, 584 priced records at a median AED 1,671 per sqft and AED 1.56M a unit. Object 1 leans to 1 BR units, 678 records at AED 1,787 per sqft and AED 1.37M a unit.

Entry pricing: the lowest published starting price is AED 536K from DAMAC and AED 537K from Object 1.

Across 204 published plans from DAMAC, the median asks 75% before handover, with 3% carrying instalments that run past the keys. Object 1 publishes 82 plans, a median of 60% before handover and 21% with a post-handover tail.

The heavy end matters more than the median when the plan is the reason to buy. 89% of DAMAC plans want 60% or more before keys, against 80% of Object 1 plans. At the light end, 11% of DAMAC plans and 15% of Object 1 plans ask 50% or less.

DAMAC builds in Dubai, Ras Al Khaimah, across 23 communities, most of it in DAMAC Lagoons, Dubai Investments Park, DAMAC Hills. Object 1 builds in Dubai, Abu Dhabi, across 11 communities, concentrated in Jumeirah Village Circle, Jumeirah Village Triangle, Dubai Land Residence Complex.

DAMAC peaks in 2027, when 52 of its 174 tracked projects are scheduled to hand over. Object 1 peaks in 2027 with 31 of 58. Published handover dates move, so read them as developer intent rather than a delivered date.

35% of the DAMAC projects tracked are listed as sold out or out of stock, against 21% for Object 1. That is the share of each book no longer taking new bookings at listed prices, which reads as demand on the way in and as scarcity on the way out.