Aldar vs Reportage

Reportage is the cheaper book per sqft, at AED 1,693 against AED 1,958 for Aldar, so Aldar is 16% dearer per sqft. On the typical unit that reads as AED 1.25M for a median 773 sqft home from Reportage, against AED 5.60M for a median 2,210 sqft home from Aldar. Part of that gap is product, not premium: the two are not selling the same mix of unit.

Aldar sells mostly 2 BR units, 243 priced records at a median AED 3,420 per sqft and AED 6.58M a unit. Reportage leans to 1 BR units, 682 records at AED 1,733 per sqft and AED 967K a unit.

Entry pricing: the lowest published starting price is AED 340K from Aldar and AED 390K from Reportage.

Across 118 published plans from Aldar, the median asks 60% before handover, with 1% carrying instalments that run past the keys. Reportage publishes 156 plans, a median of 61% before handover and 1% with a post-handover tail.

The heavy end matters more than the median when the plan is the reason to buy. 72% of Aldar plans want 60% or more before keys, against 51% of Reportage plans. At the light end, 25% of Aldar plans and 34% of Reportage plans ask 50% or less.

Aldar builds in Abu Dhabi, Dubai, Ras Al Khaimah, across 13 communities, most of it in Dubailand, Saadiyat Island, Yas Island. Reportage builds in Abu Dhabi, Dubai, Fujairah, across 15 communities, concentrated in Dubai Investments Park, Masdar City, Yas Island.

Aldar peaks in 2029, when 45 of its 132 tracked projects are scheduled to hand over. Reportage peaks in 2028 with 12 of 38. Published handover dates move, so read them as developer intent rather than a delivered date.

30% of the Aldar projects tracked are listed as sold out or out of stock, against 41% for Reportage. That is the share of each book no longer taking new bookings at listed prices, which reads as demand on the way in and as scarcity on the way out.