Alef vs Reportage

Alef is the cheaper book per sqft, at AED 1,269 against AED 1,693 for Reportage, so Reportage is 33% dearer per sqft. On the typical unit that reads as AED 1.49M for a median 1,169 sqft home from Alef, against AED 1.25M for a median 773 sqft home from Reportage. Part of that gap is product, not premium: the two are not selling the same mix of unit.

Alef sells mostly 1 BR units, 149 priced records at a median AED 1,368 per sqft and AED 729K a unit. Reportage leans to 1 BR units, 682 records at AED 1,733 per sqft and AED 967K a unit.

Entry pricing: the lowest published starting price is AED 515K from Alef and AED 390K from Reportage.

Across 43 published plans from Alef, the median asks 40% before handover, with 44% carrying instalments that run past the keys. Reportage publishes 156 plans, a median of 61% before handover and 1% with a post-handover tail.

The heavy end matters more than the median when the plan is the reason to buy. 30% of Alef plans want 60% or more before keys, against 51% of Reportage plans. At the light end, 70% of Alef plans and 34% of Reportage plans ask 50% or less.

Alef builds in Sharjah, across 4 communities, most of it in Muwaileh, Hayyan, Al Mamzar - Sharjah. Reportage builds in Abu Dhabi, Dubai, Fujairah, across 15 communities, concentrated in Dubai Investments Park, Masdar City, Yas Island.

Alef peaks in 2029, when 13 of its 40 tracked projects are scheduled to hand over. Reportage peaks in 2028 with 12 of 38. Published handover dates move, so read them as developer intent rather than a delivered date.

0% of the Alef projects tracked are listed as sold out or out of stock, against 41% for Reportage. That is the share of each book no longer taking new bookings at listed prices, which reads as demand on the way in and as scarcity on the way out.