Atara off-plan projects: AED 3,304/sqft
Atara has 3 off-plan projects in our July 2026 dataset across 3 communities (most in Jumeirah, Al Marjan Island, Pearl Jumeirah).
Across 29 priced unit records the median asking price is AED 3,304 per sqft (63% above the Dubai-wide off-plan median), with the middle half between AED 2,991 and AED 3,418.
The median unit is AED 3.39M for 1,032 sqft.
Atara payment plans typically ask 100% on booking and 100% before handover.
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Developer portalScorecard
| Measure | This developer | Base | What it says, and does not |
|---|---|---|---|
| Completions on record | 2 | 3 off-plan | 2 on record, below the 3 needed to describe a span or a cadence. |
Not measured here: delivery span and cadence; share past stated handover; price against neighbours; payment plan discount; community footprint; listing completeness. Each of those needs a base this developer does not reach in the corpus, and a thin number is worse than none.
The scorecard does not measure whether Atara hands over on time. Every project in this corpus carries one handover date, the date its listing stated when we read it. There is no separately recorded original announced date and no earlier reading of the same project to compare against, so no on-time rate can be computed, and we publish none rather than a proxy. The completions column is also bounded by what the corpus can see: 1,034 of the 1,087 delivered buildings on record handed over in 2020 or later (96%), and the corpus only sees projects that were listed on the portals we read, so an absent completion is an absence of evidence rather than evidence of absence. Full definitions, queries and limitations: methodology.
Where the prices sit
28 of the 29 records are individual units with a listed price and size; the rest are unit-type starting prices. See methodology.
By bedroom count
Payment plan norms
Medians are computed stage by stage, so bars may not sum to exactly 100. Plans with a stated total outside 90 to 110% are excluded.
Delivery pipeline
Where Atara builds
Every Atara off-plan project
| Project | Community | Type | From | Median AED/sqft | Pre-handover | Handover | Status |
|---|---|---|---|---|---|---|---|
| The Residences at Sheraton Al Marjan Island Resort | Al Marjan Island | Apartment | AED 2.42M | 3,290 | 60% | Q3 2028 | On sale |
| Isola | Jumeirah | Villa | AED 62.0M | 4,091 | n/a | Q3 2026 | Might Be Sold Out |
| Haia Villa Terra Collection | Pearl Jumeirah | n/a | n/a | 100% | Q3 2025 | Sold out | |
| Kaia Villa by Atara Development | Jumeirah | n/a | n/a | 100% | Q3 2025 | Sold out | |
| Sheraton The Residence Al Marjan Island | Al Marjan Island | AED 2.42M | n/a | n/a | Q3 2028 | Not stated |
Project facts (name, community, starting price, handover, payment plan) are as published by the developer. Median AED/sqft is our computation over that project's priced units.
Developers at a similar price point
| Developer | Projects | Priced units | Median AED/sqft | vs Atara | Pre-handover |
|---|---|---|---|---|---|
| Ardee | 2 | 59 | 3,317 | +0% | 40% |
| Kasco | 2 | 46 | 3,286 | -1% | 25% |
| Select Group | 10 | 144 | 3,212 | -3% | 40% |
| Binghatti | 54 | 4,862 | 3,417 | +3% | 70% |
| Richmind | 2 | 213 | 3,430 | +4% | 60% |
| WOW Resorts | 3 | 44 | 3,174 | -4% | 70% |
Questions this data answers
What is Atara's average off-plan price per sqft?+
Across 29 priced units in 2 Atara projects (July 2026), the median asking price is AED 3,304 per sqft, with the middle half between AED 2,991 and AED 3,418.
Where is Atara building off-plan?+
Atara has projects in 3 communities. The largest concentrations are Jumeirah (2), Al Marjan Island (2), Pearl Jumeirah (1).
What payment plan does Atara usually offer?+
Across 3 published Atara payment plans the median structure is 100% on booking, 0% during construction and 0% on handover, so 100% before keys. 0% of plans include post-handover instalments.
When are Atara's off-plan projects handing over?+
Scheduled handovers by year: 2025: 2, 2026: 1, 2028: 2. Dates are as published by the developer and can move.
How much does a Atara off-plan unit cost?+
1 BR: median AED 3,374,332 for 1,020 sqft; 2 BR: median AED 3,892,174 for 1,326 sqft.
Read next
The full report: every community, every developer, ranked.
Atara in context: price per sqft by community and developer, payment plan structures ranked by cash due before handover, the 2026 to 2029 delivery pipeline, and the CSV behind every table. PDF plus data, delivered instantly.
Source: OffplanIndex derived analytics, built 2026-09-02 from developer-published project facts and unit inventories aggregated from public portals (latest observation 2026-07-30). All statistics are computed by OffplanIndex; no third-party database is reproduced. See the methodology and data policy. Not investment advice.