OffplanIndex
Dubai · Off-plan project · July 2026

77 Shades

Business Bay · by 77 Shades of Green · Dubai

Booking openUnder constructionHandover Q3 20271 unit plans
Price from
AED 1.70M
AED 1,700,000, in the AED 1M to 2M band
Median AED/sqft
Not published
no priced units published
Paid before handover
70%
10% of it falls after the keys
Scheduled handover
Q3 2027
developer-published date for 2027
Everything the corpus holds on this project

The record

Developer77 Shades of Green
CommunityBusiness Bay
CityDubai
Sale statusBooking open
ConstructionUnder construction
ClassificationOff-plan
Property typesApartment
Bedrooms offered1, 2
Priced unit records0
Unit plans listed1

Read from developer-published inventories on 2026-07-30. Blank means the developer published nothing, not that the answer is zero.

What can and cannot be said about this price

Where this price sits

No priced unit records have been published for 77 Shades, so there is no median AED/sqft to compare and we will not estimate one. What can be said is the ground it sits on: the 1,458 priced off-plan units in Business Bay run at a median of AED 3,188 per sqft, with the middle half between AED 2,650 and AED 3,664, against a Dubai median of AED 2,021.

The one published price is the entry point, AED 1,700,000. Without a unit size it cannot be turned into a price per sqft, so it is left as it was published.

What is due before the keys, and what is not

The payment plan

What the plan is worth
2.82%
plan discount at 5.0% a year
AED 1,652,003
effective price, against AED 1,700,000 headline

This plan spreads the price over the months to handover and beyond, and money you have not paid yet is money you still have. Valuing every instalment on the day it actually falls due, at 5.0% a year, this schedule is worth 2.82% less than the headline, or AED 47,997 on the published entry price. It is not a discount anyone will give you at the counter, and the total you sign for does not change. It is what the timing is worth, and it is the number to compare against another project handing over at the same time.

This plan states a post-handover tail without saying how long it runs, so it is priced over 24 months, the shorter of the two lengths the corpus states. The real discount is probably deeper than shown. Computed from the published schedule and the stated handover date, at a 5.0% annual cost of money compounded monthly. It credits no rent, no capital growth and no allowance for a handover delay. Definition and the reason for the rate: methodology. Where this project sits against every other: the plan discount ranking.

77 Shades
70%
20%
70%
Before handover
20%
On handover
10%
After handover

On the published entry price of AED 1,700,000 that is AED 1,190,000 before handover and AED 170,000 after the keys. Run other prices through the payment plan calculator.

Median plan structure across 124 published plans in Business Bay
24%
41%
35%
On booking 24%During construction 41%On handover 35%

Booking, construction and handover are three independent medians, so they are normalised to 100 before drawing and the handover share carries the remainder. 20% of plans in Business Bay schedule instalments after the keys.

The rest of the community, on the same measures

More in Business Bay

All 68 projects
Dubai Off-Plan Q3 2026

The full report: every community, every developer, ranked.

Business Bay, Dubai in context: price per sqft by community and developer, payment plan structures ranked by cash due before handover, the 2026 to 2029 delivery pipeline, and the CSV behind every table. PDF plus data, delivered instantly.

OffplanIndex is an independent index. We are not the developer, not the agent and not a party to any sale. Figures are developer-published asking prices as read on 2026-07-30, not transaction records. Back to the project index.