OffplanIndex
Prices on this site were last read 30 July 2026, 64 days ago.New launches added up to 30 September 2026.
Dubai · Off-plan project · July 2026

Brand Centro

Al Satwa · by EMS · Dubai

On saleUnder constructionHandover Q3 202645 priced units1 payment plan

The stated handover of Q3 2026 has already passed while the source still reports the building as under construction. It is counted as off-plan and running late, not as delivered.

Price from
AED 981K
AED 981,000, in the Under AED 1M band
Median AED/sqft
2,417
across 45 priced records
Paid before handover
30%
from its published plan, nothing after the keys
Scheduled handover
Q3 2026
developer-published date for 2026
Everything the corpus holds on this project

The record

Developer
EMS
Community
Al Satwa
City
Dubai
Sale status
On sale
Construction
Under construction
Classification
Off-plan, handover date passed
Property types
Apartment
Bedrooms offered
Studio, 1, 2
Priced unit records
45
Payment plans listed
1
Sub-community
Jumeirah Garden City
Ownership
Freehold
Furnishing
Semi furnished
Floors
G + 2P + 8 floors + R
Service charge, developer-stated
15 AED/sqft

StatedProject facts, developer-published inventory, as published by the developerread 2026-07-30

Blank means the developer published nothing, not that the answer is zero. The service charge is the figure the developer published, not the RERA service charge index.

This project against its community and against Dubai

Where this price sits

What the units in Brand Centro actually ask · AED per sqft
median 2,417
5391,1602,5005,386
this project, 45 priced units, middle half 2,252 to 2,913Al Satwa, median 2,331, same bins, scaled to its own tallestrail under the bars: 1,835 to 3,036 is the tenth to the ninetieth percentileAED per sqft, log scale
Distribution of asking price per sqft across the priced units published for this project, on the corpus-wide 12 bin log scale.

SourceOffplanIndex corpus, July 2026n = 45 priced unit records for this projectMethod

AED 2,417 per sqft, 4% above the Al Satwa median, and 20% above the Dubai median.

AED 2,417
This project, AED 2,417Al Satwa median, AED 2,331Middle half of Al Satwa, AED 2,090 to 2,501Dubai median, AED 2,021
Against Al Satwa
+4%
on a median of AED 2,331 from 598 priced units
Against Dubai
+20%
on a median of AED 2,021 from 42,490 priced units
Position in Al Satwa
21 of 30
priced projects in the community ask less per sqft than this one

AED per sqft of built-up area, measured the same way for every project in the corpus so the three readings above are comparable. Asking prices, not transactions.

SourceOffplanIndex corpus, July 2026n = 45 priced records for this projectMethod

Cite this: OffplanIndex, Brand Centro price per sqft, AED 2,417, July 2026, https://offplanindex.com/projects/ems-real-estate-development-brand-centro

Brand Centro's priced units, by bedroom

What each bedroom count asks

BedroomsPriced unitsFromMedian priceMedian sqftAED/sqft
Studio21AED 1.07MAED 1.16M3832,931
1 BR12AED 1.62MAED 1.78M7582,384
2 BR12AED 2.00MAED 2.38M1,0972,225

From the developer's published unit inventory as read on the corpus date, asking prices not transactions. A bedroom count with fewer than three priced units shows its count and lowest price only.

Share of the price at each stage, as the developer publishes it

The published payment plan

PlanDown paymentDuring constructionOn handoverAfter handoverStructure
Payment Plan30%0%70%none30/70

Only plans whose stages add up to the whole price are listed. The structure column files each plan the way the payment plan pages do, so a link shows every other project offering the same shape.

What is due before the keys, and what is not

The payment plan

Brand Centro
30%
70%
30%
Before handover
70%
On handover
0%
After handover

On the published entry price of AED 981,000 that is AED 294,300 before handover. Run other prices through the payment plan calculator.

Median plan structure across 52 published plans in Al Satwa
20%
31%
49%
On booking 20%During construction 31%On handover 49%

Booking, construction and handover are three independent medians, so they are normalised to 100 before drawing and the handover share carries the remainder. 8% of plans in Al Satwa schedule instalments after the keys.

The projects nearest this one on entry price, on the same measures

More in Al Satwa

All 48 projects

The same slice of Al Satwa: starting under AED 1M 12, handing over in 2026 11.

Dubai Off-Plan Q3 2026

The full report: every community, every developer, ranked.

Al Satwa, Dubai in context: price per sqft by community and developer, payment plan structures ranked by cash due before handover, the 2026 to 2029 delivery pipeline, and the CSV behind every table. PDF plus data, delivered instantly.

OffplanIndex is an independent index. We are not the developer, not the agent and not a party to any sale. Figures are developer-published asking prices as read on 2026-07-30, not transaction records. Back to the project index.