The square foot gets dearer as the budget climbs, and the choice gets thinner
52,882 priced off-plan unit records across the United Arab Emirates, sorted into 6 bands by the only number a buyer brings to the first conversation. Almost every benchmark published about this market starts from an address. This one starts from the ticket, which is the cut that decides what the address can even be.
The second is that the money runs out of places to go long before it runs out of things to buy: AED 1M to 2M still has 71 tracked communities publishing a benchmark, above AED 10M has 21. Ten findings on what each budget actually buys.
Buying more does not buy a cheaper square foot
The bedroom ladder slides the other way: add a bedroom and the rate per square foot usually falls, because you are buying more of a cheaper commodity. The budget ladder does not. Every step up the price bands is a step up in the rate as well, and the two effects compound: the top band pays 2.3 times the rate of the bottom band on 12.8 times the floor area, which is why the ticket moves by a factor of 21.8 rather than by twelve.
| Budget | Priced records | Share of book | Median sqft | AED/sqft | Median ticket |
|---|---|---|---|---|---|
| Under AED 1M | 8,489 | 16% | 408 | 1,774 | AED 806K |
| AED 1M to 2M | 19,238 | 36% | 791 | 1,729 | AED 1.40M |
| AED 2M to 3M | 11,111 | 21% | 1,085 | 2,282 | AED 2.41M |
| AED 3M to 5M | 8,296 | 16% | 1,572 | 2,424 | AED 3.80M |
| AED 5M to 10M | 3,543 | 7% | 2,347 | 2,778 | AED 6.54M |
| Above AED 10M | 2,205 | 4% | 5,242 | 4,091 | AED 17.6M |
Read the rate column downward and you are reading the price of location and finish, not the price of space. The space is on the column to its left, and it grows faster than the money does only at the very top.
More than half the book sits under AED 2M
52% of every priced off-plan record in the UAE asks less than AED 2M. AED 1M to 2M alone carries 36% of the book across 1,013 projects. The market that gets written about, the villa releases and the branded towers, is the 4% at the top.
That matters for anyone reading a headline average. A median taken across the whole corpus is a median of studios and one bedroom flats, because that is what the book is mostly made of. It is not a description of the market a buyer above AED 10M is shopping in, and it is not a description of the market under AED 1M either.
Two bands out of 6 hold 52% of the inventory. Any single number quoted for "the UAE off-plan market" is, in practice, a number about those two.
Under AED 1M is a studio market, and it is almost entirely towers
68% of everything asking under AED 1M is a studio, at a median 357 sqft. 100% of the band is apartments. Ground product barely exists at this level: the whole band publishes 0 records that are not apartments. The band still reaches further than its reputation, though. It publishes a benchmark up to a 2 BR, on 1,481 sqft, which is more floor area than the median unit in AED 1M to 2M carries.
The Dubai half of this band has its own note, with the communities and developers still selling there: Dubai off-plan under AED 1M.
The addresses run out faster than the money grows
A benchmark needs depth, so the count below is communities publishing at least 25 priced records inside the band. On that test AED 1M to 2M has 71 addresses and 120 developers competing for the buyer. Above AED 10M has 21 addresses and 19 developers. The choice narrows by roughly 3.4 times while the ticket multiplies by 12.5.
The practical consequence is negotiating position. At the bottom of the ladder a buyer is one of thousands and the seller is one of hundreds. At the top the ratio inverts, and the comparable set is small enough that a single release moves the benchmark.
| Budget | Communities | Developers | Projects | Records per project |
|---|---|---|---|---|
| Under AED 1M | 35 | 50 | 520 | 16.3 |
| AED 1M to 2M | 71 | 120 | 1,013 | 19.0 |
| AED 2M to 3M | 62 | 56 | 889 | 12.5 |
| AED 3M to 5M | 52 | 52 | 754 | 11.0 |
| AED 5M to 10M | 37 | 28 | 493 | 7.2 |
| Above AED 10M | 21 | 19 | 338 | 6.5 |
The booking deposit is 10% or 20%, and it is not a ladder
Read down the deposit column expecting a gradient and there is not one. The published plans sit on two values. Under AED 1M, AED 1M to 2M and AED 2M to 3M ask a median 20% to book. AED 3M to 5M, AED 5M to 10M and Above AED 10M ask 10%. The share due before the keys barely moves at all: every band lands within a few points of 55%.
The low camp is the middle of the ladder, which is where the ground product lives, and villas and townhouses have always booked on ten. What is odd is the top band coming back up to 20%: at that level the buyer is usually paying cash, and the deposit is a filter on seriousness rather than a financing step.
| Budget | Published plans | Booking deposit | Due before keys | Plans with a tail |
|---|---|---|---|---|
| Under AED 1M | 845 | 20% | 55% | 26% |
| AED 1M to 2M | 1,569 | 20% | 55% | 21% |
| AED 2M to 3M | 1,312 | 20% | 60% | 18% |
| AED 3M to 5M | 1,047 | 10% | 60% | 14% |
| AED 5M to 10M | 692 | 10% | 60% | 12% |
| Above AED 10M | 440 | 10% | 60% | 9% |
The post-handover tail is a cheap-end product
26% of the plans written on projects selling under AED 1M carry an instalment after handover. 9% of the plans above AED 10M do. It falls at every step in between, with no exception. A tail is a financing device, so it appears where financing is the binding constraint. It is a sales tool for the buyer who is stretching, not a courtesy extended to the buyer who is not.
Read against the deposit column it becomes a single strategy rather than two: the cheap end asks a fifth up front and then spreads the balance past the keys, and the middle asks a tenth up front and settles before them. Neither is more generous than the other, and the plan comparison is a cash flow question, not a headline percentage.
The same ticket buys wildly different homes
Among the records above AED 10M, the middle half of the book runs from 3,306 to 7,413 sqft. That is 2.2 times the floor area for the same money, and it is not an artefact of outliers: it is the quartile range, so a quarter of the band is smaller still and a quarter is larger.
What drives the spread changes with the band: at the bottom it is mostly the emirate, at the top it is the difference between a large flat and a plot. Either way it is the reason to read a band page past its first line. The median is not what the money buys, it is the midpoint of a set of very different answers, and the tables under it say which side of the midpoint each address sits on.
| Budget | p25 sqft | Median sqft | p75 sqft | p75 over p25 |
|---|---|---|---|---|
| Under AED 1M | 352 | 408 | 619 | 1.8x |
| AED 1M to 2M | 683 | 791 | 1,045 | 1.5x |
| AED 2M to 3M | 823 | 1,085 | 1,363 | 1.7x |
| AED 3M to 5M | 1,253 | 1,572 | 2,091 | 1.7x |
| AED 5M to 10M | 1,806 | 2,347 | 3,618 | 2.0x |
| Above AED 10M | 3,306 | 5,242 | 7,413 | 2.2x |
The cheap end sells out first
Of the projects selling under AED 1M that publish a sale status, 38% are already marked sold out or out of stock. At AED 5M to 10M, the figure is 25%. Sell-through is a demand signal at the bottom of the ladder and a patience signal at the top: a studio release clears in weeks because the cheque is small and the buyer pool is enormous.
It is also a warning about what a band page can show you. The addresses still publishing a benchmark under AED 1M are, by definition, the ones that have not sold out, so the cheapest end of the market is the part where the published book is least representative of what actually traded.
| Budget | Projects with a status | Marked gone | Share gone |
|---|---|---|---|
| Under AED 1M | 520 | 198 | 38% |
| AED 1M to 2M | 1,013 | 297 | 29% |
| AED 2M to 3M | 889 | 243 | 27% |
| AED 3M to 5M | 754 | 202 | 27% |
| AED 5M to 10M | 493 | 121 | 25% |
| Above AED 10M | 338 | 92 | 27% |
Above AED 10M is not the villa market you would expect
42% of the records above AED 10M are apartments, against 36% that are villas. The top of this market is written in towers, not in gates, and it is dear ground: the flat asks AED 5,249 per sqft against AED 2,212 on the villa, more than double the rate for less than half the floor area. The reason is arithmetic rather than taste: a tower publishes hundreds of unit rows and a villa release publishes a handful, so the record count leans towards the towers even where the number of homes does not.
It is still the honest way to read the band. If you are shopping above AED 10M and comparing against a published benchmark, most of what you are being compared against is a flat with a view, on 3,358 sqft, at AED 5,249 per sqft.
The same money buys far more floor area outside Dubai, until the top of the ladder
Under AED 1M, the median Dubai unit is 383 sqft. The median Ajman unit at the same ticket is 1,137 sqft, 3.0 times the floor area, at AED 594 per sqft against AED 1,850. Dubai's share of the band never drops below 69%, so this is not the northern emirates taking the market. It is the same money buying a different product, and the trade is real: space and a lower rate against depth, liquidity and the exit.
The gap closes at the top. Above AED 10M, the roomiest eligible alternative to Dubai is Ras Al Khaimah, on 4,818 sqft against Dubai's 5,363, which is the same home in every practical sense. What is left of the trade at that level is the rate: AED 3,678 per sqft against AED 4,324.
| Budget | Dubai median sqft | Dubai AED/sqft | Roomiest other emirate | Its median sqft | Its AED/sqft |
|---|---|---|---|---|---|
| Under AED 1M | 383 | 1,850 | Ajman | 1,137 | 594 |
| AED 1M to 2M | 776 | 1,748 | Ajman | 1,667 | 790 |
| AED 2M to 3M | 1,093 | 2,235 | Ajman | 2,766 | 891 |
| AED 3M to 5M | 1,554 | 2,438 | Sharjah | 3,139 | 1,173 |
| AED 5M to 10M | 2,312 | 2,840 | Sharjah | 5,704 | 1,143 |
| Above AED 10M | 5,363 | 4,324 | Ras Al Khaimah | 4,818 | 3,678 |
Only emirates publishing 100 or more priced records inside the band are eligible, so a single large villa in a thin market cannot win the column.
The limits of reading the market this way
A band is cut on the published asking price of a unit, so a project selling a studio at AED 900,000 and a penthouse at AED 14M appears in both the bottom band and the top one. That is deliberate: the question is what the money buys, not what the developer is called. It does mean the project counts down the table sum to more than the corpus.
Asking prices are also not transaction prices. Nothing here is adjusted for the discount a buyer negotiates, for a developer fee waiver, or for the difference between a launch price and the price on the same unit eighteen months later. The full set of exclusions is on the methodology page, and every figure above is reproducible from the band pages themselves: off-plan by budget.
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Computed by OffplanIndex from developer-published inventories, July 2026. 52,882 priced unit records across 6 bands. A priced record is one unit row carrying an asking price, so a tower publishing 400 rows counts 400 times. Aggregates are ours; the underlying listings belong to the developers who published them. Not investment advice. Method and exclusions: methodology.